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Radical Right Counter Narratives - What Works?

While counter narratives are a popular approach to counter the influence of radical right extremist narratives, the challenge has been the limited research on their  efficacy. This project remedies this deficiency with a groundbreaking study.

Responding to the growth of radical right extremist narratives, particularly during the COVID-19 pandemic, Hedayah is leading a project to test and analyze the efficacy of radical right counter-narratives in Australia and the US.

While counter narratives are a popular approach to counter the influence of radical right extremist narratives, the challenge has been the limited research on their evaluation and efficacy. Hedayah’s project aims to remedy this deficiency with its groundbreaking study.

This project is important as it will shed light on the types of counter narratives that are more likely to be effective or ineffective. The project will in part be an evaluation of what works; what works better; and what does not work at all. This should advise future counter narrative campaigns, researchers, policymakers, CVE practitioners, and other experts in the field. The solution, therefore, involves testing various counter narratives to confirm whether they are likely to make an impact on individuals that may be subscribing to radical right extremist groups or their narratives.

Together with the Centre for Analysis of the Radical Right (CARR), M&C Saatchi, and Facebook we will design and test counter narratives in Australia and the US.

Radical Right Counter Narratives – What Works?
Program Strategic Communications

Radical Right Counter Narratives – What Works?

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